Louie London

We worked on Louie London's identity and art direction, from logotype to menus, signage, illustrations, monograms, and color palette. Louie, which draws on several eras for inspiration, is named after Louis XIV and Louie Armstrong, invoke the soul of New Orleans, the sophistication of Paris, and the sass of a New Yorker, all set on London’s stage, housed on the old L’Atelier de Joël Robuchon site in Covent Garden. ♣