Complete rebranding of Agent Pekka's identity. Pekka is initially based in Finland and opened offices in NYC, LA and Amsterdam. The agency represents one of the best roster of illustrators in the world. Behind this rebranding, there is the idea to design the signage of an old workshop. ✺
Behind the rebranding, there is the idea of mimicing the signage of an old workshop.We started with the design of the logo lettering and shaped it to make it look like a street sign. We intended to create shapes and letterings as they've been out there for a while and add a sharpness to it so it wouldn't look too vintage.
Next step was to develop Pekka's corporate font based on the logo design.
We completed the work with the selection of secondary typefaces and color palette. Once we had these fundamental elements, we designed the website.