Art of Play is a modern wonder emporium, a place to discover magic. They asked us to work on their rebranding.
We created the new identity and artistic direction, from logotype to illustrations, pattern, product packagings, monograms, and color palette. We imagined Art of Play's Wonder Emporium, a fantastically detailed illustration drawn by hand with a pencil, with hidden secrets.
Art of Play offers a truly unique collection of wonders — each beautiful item holds a whisper of mystery, brimming with potential for magic and joy. It was a great pleasure to work on this marvelous brand, and lovely team. ✥
The Wonder Emporium was drawn with one right hand, many pencils and a tone of patience. We printed it on a cotton paper and added textured diamond embossed golden foil finish to the lettering title.
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