Within the legendary Croisette palace, Hotel Martinez, we designed La Plage identity. We worked on artistic direction, logotypes, menu designs and hand-drawed illustrations and letterings. We structured the menu like a movie poster, with the dishes replacing the cast. The illustration shows the iconic Boulevard de la Croisette from the hotel. All illustrations and lettering were hand-drawn by the studio. We designed several secondary logos in the style of 7th art production logos.
The private beach of the Martinez hotel is indeed a popular address for the international elite. Designed by the architect Remy Tessier, this beach is a hymn to the Roaring Twenties and the Mediterranean. Everything is designed to offer an exclusive experience, with the culinary inventiveness of Chef Jean Imbert. The evenings of the International Festival of Pyrotechnic Art are the most popular in Cannes and the magnificent view from the Martinez beach pontoon makes this spot even more precious. ✿
Le Martinez share a strong historic link with the Cannes Film Festival, one of the most prestigious and widely recognized film festivals in the world. Situated on the Boulevard de la Croisette, the hotel offers stunning views of the Mediterranean Sea and easy access to the beach and central Cannes. During the Cannes Film Festival, Hôtel Martinez becomes a central hub of activity. It hosts many film industry professionals, celebrities, and media representatives.