Polène's team had the project to upscale the brand image on the occasion of the release of its first jewelry and accessories range.
We designed the new brand identity aiming to give it a more mature, elegant and refined feel.
We redesigned all the elements of the brand's identity.
The design work has begun with drawing the new logo: an all cap custom lettering, looking sharp, confident and graceful. We completed the work with the design of a monogram, with which we created the brand's official pattern.
Selecting secondary typefaces and putting together a new color palette was also part of the mission.
Polène creates models that combine minimalism and character, inspired by the timeless elegance and authenticity of refined forms.
The sustainability approach involves the pursuit of high-quality materials and the preference for artisanal tailoring.